In classic “end of year” form, eConverse Social Media presents our Top Ten Media stories of 2010. Some of these stories signal what might be popular in 2011, some signal changes to social media that mark an ending.
9. Rockmelt – Earlier this month Rockmelt, a new social browser, launched. The browser combines your social media feeds with your browser, allowing you to share, post and chat with your Twitter and Facebook contacts without switching windows. With the social nature of the web, look for more social browsers, and new releases of the old standards to combine more social functions.
8. Location gets real – There finally was a reason to “check-in” at a location – deals! Perhaps the most publicized FourSquare deal was with the Gap, who offered 25% off to customers who checked in on Foursquare or Facebook during a specific day in August. With the growing popularity of location-based services, look for more reasons to “check-in” in the coming year. Savvy businesses should be looking to reward frequent customers with deals based on “check-ins” or “mayorship” of their locations.
7. Mobile/Tablets: Your world on the go – Mobile becomes HUGE, as does the launch of Apple’s iPad. This has great effect everywhere…the world of applications, book publishers, QR codes, location-based services are all greatly effected by the ability to take and access your information anywhere.
6. Social Shopping – The break-out success of Groupon and LivingSocial show that there really is power in numbers. The ability to save money based on a certain number of people signing up for a deal, and other social shopping functions like sharing your favourite items, voting up the new trends combines your favourite shopping locations with your social network, making the experience better for all.
5. Google Wave waves goodbye – It was released with great fanfare, and there was a period of time where an invite was highly coveted, but Google’s Wave just didn’t take off and was pulled. I think one of the reason’s it didn’t succeed is that it was simply a product that wasn’t needed. Consumers have so many other tools available to help them collaborate and share resources, and Wave just didn’t really add any new features. The product has now been made open source through the Apache Software Foundation, so we may see it relaunched in a new form in 2011.
4. Twitter gets sponsored – Until this year, it was the unanswered question: how would Twitter generate revenue. In 2010 we got the answer. Twitter would be attempting to generate some revenue by offering promoted tweets, trending topics and searches. It remains to be seen how much money will be generated, but in recent weeks we have seen a more organized attempt at attracting advertisers through the advertising contact page.
3. Facebook locates – Although many new features were introduced by Facebook in 2010, Facebook Places allows Facebook to compete with location based services like Foursquare and Gowalla, and provide businesses a further level on which to connect to customers and provide special offers. Facebook is really trying to be a “one-stop shop” of social networks, and I expect to see additional changes in this direction in 2011.
2. Wikileaks – The Wikileaks story showed just how fast and far information can spread through social networks. I honestly believe that this wouldn’t have been as big of a story in the media without the spread and access that social networks provided. In addition, the suggestion from several universities, that it would be in their students’ best interest not to make mention of wikileaks via their profiles further emphasized the impact of this story within the social network community.
1. The Social Network – With it’s recent Golden Globe nominations from the Hollywood Foreign Press Association and solidified by Mark Zuckerberg’s “Person of the Year” win, this film set the interest in Facebook and its initial lore at a fever pitch.
We’d love to hear how our list compares to your. What did we miss? What will be a big story in 2011?