In addition to our new office, the eConverse blog now has a new home. Our blog can now be found at http://econversemedia.com/blog/ See you there!
I am so happy to announce that, after a very busy weekend, eConverse Social Media has re-located to Kitchener, Ontario! You can still reach us at firstname.lastname@example.org or 519-830-8183. We’re so excited to settle in and explore our new city!
Welcome to 2011! The start of the New Year presents the perfect opportunity to use a couple of quick tricks to make sure your social media strategy is re-evaluated so it’s as effective as possible.
A couple of things to do:
1. Re-evaluate your goals: If you had S.M.A.R.T. goals for your strategy, now if the time to re-evaluate them to make sure they are still applicable. They might need to be slightly altered or made more specific, but having goals is so important to make sure you are heading in the right direction. Consider both internal and external goals. An internal goal might have something to do with generating new types of content, or generating content more frequently, while an external goal might have something to do with follower numbers or joining a new platform.
2. Take stock: Record all of your social media statistics, such as follower and following numbers, how many fans you have, what lists you’re on, your Klout number, all of your Tweetstats numbers, LinkedIn connections, basically all of the data you can get your hands on. Of course, you should be noting this on a regular basis throughout the year, but making sure you have a baseline number will be helpful when you look back on your progress in the months to come.
3. Simplify your life: There are SO many applications and tools, many of them free, which can make the time you spend on your social media more effective. Start out by exploring oneforty.com to find apps that might be helpful to you. Also, set up a monitoring tool to assure you are seeing all of your mentions and can respond in a timely fashion.
4. Reflect: Spend some time thinking about the concept of social media and what it means for your organization. Brainstorm new ways it might be used and consider if your organization is being represented the way you want it to be. Hopefully, a period of reflection will get you motivated and excited for the possibilities of social media in 2011!
Wishing you a relaxing, happy and healthy holiday season and all the best in 2011! I wanted to pass along this fabulous video from ExCentric Digital Power, which tells the nativity story through some popular social networks and mobile applications…hope you enjoy! Cheers, Martha
In true “end of the year” manner, I’m compiling a list of the top social media stories of the year. Do you have a favorite story? – let me know!